Promoting Chippindale Plant

AC Creative were first approached by Chippindale Plant in 2008, when were asked to create a Direct Marketing campaign aimed at stimulating sales and customer response in light of a downturn in the construction industry.

More recently, Chippindale's asked us for help in updating their corporate identity, resulting in a more modern look and feel and a refined brand marque that retained the synonymous 'rounded red lozenge' – seen across Yorkshire for decades.

The introduction of the new identity can be seen across signage, the company's vehicle fleet, plant and other variables, all consistently promoting the Chippindale brand.

In addition to our branding work we have also managed press campaigns on Chippindale's behalf across regional newspaper titles and trade publications.

View a selection of Chippindale's marketing work below.

Branding: identity AFTER re-design

Branding: identity BEFORE re-design

Branding: Chippindale Directors with newly branded plant

Branding: newly liveried delivery truck

Branding: freshly branded machinery detailing separate 'C' graphic

PR / Copywriting: online trade press release, visit www.constructionenquirer.com

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